Hyatt Named to the 2014 Fortune "100 Best Companies to Work For" in America List
The recognition marks Hyatt’s inaugural appearance on the list and comes after the company has spent more than 18 months investing in an effort to evolve the guest and associate experience.
“Hyatt is an incredible family where sincerity is at the core of how we seek to collaborate with each other, and this is why Hyatt has always been a great place to work,” said Rakesh Sarna, group president – Americas for Hyatt. “Now, we are evolving our efforts by focusing on how we connect with our guests and colleagues at a deeper emotional level. We want to further elevate the personal potential of our hotel employees and their passion for hospitality.“
After two years of research that revealed consumers view the hotel industry as “one size fits all,” Hyatt began re-examining its business to create a distinctive experience based on individual preferences. In order to deliver that experience to associates and create a more meaningful career experience, Hyatt is taking steps to transform its operations to unlock individual innovation within each employee, which includes:
Real-time innovation – Cross-functional teams at hotels are encouraged to find creative solutions to issues facing hotel guests and the workplace by understanding guests’ deeper needs, creating ideas that target those needs and quickly prototyping and testing the ideas. These teams work with guests and colleagues to gather real-time feedback on the prototypes and then continue to iterate to find a solution.
• Associate training – Hyatt has revamped and energized its training approach and has implemented a new series that helps to dig deeper into what its colleagues and guests need. The training, which is based on a model from the Institute of Design at Stanford, emphasizes listening deeply to understand the emotion and the real need behind what people say.
• Operational implementation – Because innovation is happening in real-time at Hyatt hotels, employees can be proud to see their creative problem-solving efforts immediately make an impact on the hotel experience. The most creative teams whose ideas have the biggest impact are also honored with Hyatt’s CEO’s Award for Innovation, which will mark its second annual celebration later this year.